100% NZ Meat -Supporting Exceptional NZ Farmers
Gourmet Direct traditionally champions only New Zealand meat products and for very good reasons. We have been farming in Hawkes Bay for 30 years and operating Gourmet Direct for nearly 15 years now.
In the mainstream, you can’t always be sure of the country of origin that meat cuts come from. There is currently no legal requirement for retailers of unpackaged meat to tell you where in the world it was produced.
We decided that we wanted to provide a channel where our customers can be assured of always receiving NZ meat products and those that stand out about the rest. That is when our 100% NZ Meat logo was born, over ten years ago.
At GD we showcase the very best of NZ farming produce by partnering with exceptional farmers and meat processors, all with years of experience under their belts. We offer Havoc Farm heritage Pork, NZ Natural heritage Beef, Fresh Meats Lamb and Provenance Lamb from the Central Otago region amongst our premium range.
We are tremendously proud of our NZ farmers, NZ farming and meat processing expertise.
We refer to our various proteins as being ‘heritage’ meats which is our way of acknowledging the years invested in bringing these exceptional products to you.
Recently, we took an extra step with our Rose Veal. This is a product that we raise and harvest ourselves to bring you the only truly high welfare, mature Veal product, commercially offered for sale in NZ. We intend to make the Rose Veal more widely available to NZ consumers shortly and then to take our product offshore for export. We know that NZ meat consumers strongly prefer to buy NZ product so that got us thinking. How can we reassure those important consumers and more importantly, how can we make sure our product is easily identifiable internationally, as another great New Zealand meat product? Buy NZ Made provided the solution. Here was the certification (also with strong NZ heritage) that our product needed to firmly connect it with Aotearoa. You can read about the Buy NZ Made campaign here.